This is the blog site of AcKnowledge Consulting and Keith De La Rue.
Main focus: Optimising Sales Force efficiency by effectively managing and delivering the knowledge required to meet customer demands.
How this is done: By building a managed knowledge transfer toolkit.
Keith September 4th, 2008
In yet another great pointer from the Twitterati, check out Peter Kim’s List of Social Media Marketing Examples.
This is an A to Z listing of 131 companies (and probably increasing) that are “using and being used by social media marketing”.
Do you know of any that aren’t on the list?
Keith September 3rd, 2008
The slide pack I presented at the Web Content Management Forum in Sydney this week is now available on SlideShare. It’s about Managing knowledge as an asset and building a knowledge transfer toolkit, and includes ownership and currency maintenance. (Interesting to note that my pack from the last conference has now had 539 views on SlideShare.)
Jonathan Cooper of the Art Gallery of New South Wales was one of the other speakers there yesterday morning. They are doing some interesting things at myVirtualGallery - and he also introduced a few other interesting web sites:
Something else I picked up from Twitter - see how popular your name has been over the last 100 years (in NSW) at The Baby Names Explorer. (Interesting to see that my name was ranked number 8 - in the 1920s. Since then, the popularity of the name dropped to almost zero by 2005, but it is making a slight recovery now.)
Keith September 3rd, 2008
“… I knew him, Horatio, a fellow of infinite jest, of most excellent fancy.”
(If you are out there, Yorick, I hope you don’t mind me posting this. I’m not making fun of you, but I do wonder about your parents’ taste in names…)
Keith September 1st, 2008
Scott Adams - of Dilbert fame - owns and operates a restaurant. He also writes a blog. In a recent post, he outlines a number of initiatives he has introduced to increase his competitive edge, to some extent borrowed from Internet marketing techniques. In summary, these are:
Neat ideas - where else could you apply this sort of thinking?
Keith August 31st, 2008
As part of my current project, I am writing some documents for a client’s sales force.
One thing I need to include in these documents is a brief marketing overview relevant to the key customer industries that my client is working with. What I am looking for is a summary of the key business drivers and value propositions for small to medium businesses working in these industries, and what they need to do to attract customers.
I am finding it a bit difficult to get exactly what I want for all of these from the web (an admission I hate to make!). It is probably best if I don’t give the full list of industries here (available on request), but suffice to say that the businesses involved are mostly dealing with consumer customers in defined geographic areas, and operating in fields such as trades and personal and professional services.
If you can point me to any basic info easily available out there, it would be great! You can leave a comment below, or contact me via other means if you prefer.
Keith August 28th, 2008
I know that there was a bit of a hiatus here after my exit from Telstra (two posts in April and only one in May), but I have just done a quick check of my Archive list, and it appears that I am currently averaging around 7 posts per month - which is around one post every four days.
It is very tempting to put off posting - particularly when you are incredibly busy - but for all aspiring bloggers out there, the secret is to post when something is on your mind, even just a few words. A blog post doesn’t have to be a magnum opus, although when you have the time and inspiration that can be good, too.
The most important thing is to keep up with a fairly steady stream, and keep your network engaged and building as much as possible!
One thing that I now find invaluable is Google Toolbar, which includes a spell checker - this is a lot easier that copying and pasting between Word and WordPress. Of course, when I do finally get around to upgrading to the latest version of WordPress, it’s all built in!
So, any other bloggers out there, what is your posting average?
Keith August 28th, 2008
Now everybody wants one:
Mistake makes ‘iPhone girl’ a celebrity
“A Chinese factory worker has become a celebrity after her smiling face was accidentally loaded onto an Apple iPhone and shipped to the other side of the world, her employer has said.
“The unidentified worker flashed a smile and made a peace sign to a co-worker whose job was to test the device’s camera in the southern city of Shenzhen, said a spokesman for Foxconn, which assembles the phones for Apple. The woman’s colleague apparently forgot to delete the photo from the phone, which was sold to a consumer in Britain, who posted it [to MacRumors.com] on the Internet, Foxconn spokesman Liu Kun told AFP on Wednesday.”
Apparently Apple have no plans to adopt this as standard practice, but this raises an interesting question:
“As one person wrote in an Internet post: ‘It would be great for every Chinese worker who makes your iPhones to take a snap of herself or her factory friends … a hello from a person you would never otherwise meet. Globalisation in practise.’”
A new social networking technology?
Keith August 25th, 2008
Matt Moore and I recently collaborated on an article for Melcrum’s KM Review magazine: Closing the deal with the help of knowledge.
A copy of this is now available for downloading on the Documents page on this site.
Keith August 22nd, 2008
My next event - I will be speaking at the Marcus Evans 5th Annual Web Content Management Forum in Sydney on Tuesday 2 September, at the Sydney Harbour Marriott.
The title of my presentation is: Improving your knowledge management performance to gain a competitive advantage and developmental process. As soon as I figure out what that means, I will get my slide pack finished and be ready to deliver it!
But seriously - if you are in Sydney that Monday or Tuesday and would like to catch up, happy to do so. I expect that I will be having some client meetings while I am there, but I should have some spare time around that, particularly on the Monday evening. I’ll be staying at the Sydney Harbour Marriott.
Keith August 19th, 2008
The word is out. This month, Kate Crawshaw is speaking on: “Social Software within the Firewall - Introduction and Tips on Getting Started“. The session is on Wednesday 27 August. See details on the Melbourne KMLF blog post.
- Next »